UNDERSTANDING ROAS RETURN ON AD SPEND IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of e-commerce companies are turning to server-side monitoring as a means to improve their information collection procedures. While it requires extra technical knowledge than regular GTM and might present additional prices, it can result in better precision and more trusted data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con